"Going Public" Seminars with Cyndy include the following curriculum. For the next "Going Public" seminar scheduled, visit our What's New page for the Seminar calendar. For tailored workshops or private training sessions, the curriculum can fluctuate to include all or part of the following. all participants receive their own take home supplemental packet from the "Going Public" seminar which is better for your organization marketing to your demographics cross promoting your agency and events using electronic and print eliminating time wasting efforts in publicity and marketing     who does what at radio/TV stations contact lists demographics, knowing your market     when to send a PSA how to format a PSA, Examples included in the Seminar packet content of your Public Service Announcement submitting PSA’s that educate, inform or appeal to your “market”     when to send one how to write effective electronic media press releases, Examples included in Seminar packet how to write for print press releases information to include in your press release when you absolutely MUST send more than one page of information what is a “kicker” story and when and how to send one to media     identifying your “TARGET AUDIENCE” selecting the appropriate media outlet for your agency the value of researching media contacts and station demographics the value of Spell Check---don’t forward without it!     update contact names and positions every six months (maybe every three months) knowing the station’s demographics, range and on air personalities how to recruit media/on air personalities to support your organization why you should never ask when or how often your announcement will be read on the air understanding Public Files/FCC requirements what to do if your announcement is not aired     creating an overall questionnaire which “requests” information about former employers; former non profit agency involvement, Included in Seminar packet how to maximize the questionnaire information ideas and suggestions for “community contact” by everyone involved with the agency preparing board members/staff and employees for live or prerecorded interviews     when to buy advertising how to co-op the expense of advertising who writes copy for TV/Radio ad who designs print advertisement press kits---when to use them     requesting personal appearances offering stipends extending invitations to emcee an event       What would WEV (Women's Economic Ventures) do without Cyndy Ovalle? Cyndy has been an extremely invaluable asset to our Self-Employment Training course as one of our most popular volunteer speakers. Her presentations on the topic of Radio advertising and promotion have always been of superb quality. She has a zest and charisma that is hard to match, and a remarkable capacity for truly engaging her audience…every single one of them! Our clients repeatedly rave about her and our instructors consistently request to have her back each semester. She exhibits dynamic presentation skills, expertise in her subject matter, and the ability share her knowledge at a practical and easily applicable level. All of this combines to make her both a natural teacher and a motivational speaker Alison Reynolds WEV Program Coordinator

site created by jrnewmedia.com | copyright Cyndy Ovalle © 2003