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Cyndy Ovalle is a News Editor/Public Service Director for Cumulus Media in Ventura County, CA. In her position she is responsible for disseminating community information and creating awareness about important issues affecting the citizens of Ventura County.

She has worked in the electronic media business for more than 18 years and understands the value of marketing to the appropriate market.

Cyndy has also worked for several non-profit agenices in Public Relations/Marketing and Fundraising. Her business experience and extensive knowledge has proven to be a great asset to many companies and agencies outside the arena of media.

Cyndy served on the Board of Directors and as a consultant/volunteer/fundraiser for many agencies ---including Easter Seals Tri Counties; the Associated Press Television and Radio Association, ARC-Ventura County, American Red Cross, California Chicano News Media Association, Beyond War and the Oxnard College Youth at Risk Program.

Always the community activist, Cyndy was the perfect choice for hosting the Public Awareness talkshows for KCAQ, KKUR, KVEN, KHAY and KBBY.

Through her efforts on behalf of the non profit agencies and her experience as a News Editor/PSA Director ---it became obvious to her that the majority of people have no understanding of how to communicate with media-----successfully.

Two years ago, when Cyndy was was asked to give a presentation to a group called the Women’s Economic Ventures program ---she jumped at the opportunity to teach female entrepreneurs how to market, advertise and promote their own businesses. She offers numerous tips, hints and sure fire methods for getting what you want from media!

She continues to be an energetic volunteer for the WEV by speaking about demos’s, PSA’s; successful press releases and the all important TOMA.

In 2002, Cyndy began teaching her own seminar “GOING PUBLIC” specifically for non-profit agencies. Every month-- every seminar is sold out.

Participants (hyperlink to referrals more are coming) are impressed with the amount of information she shares and excitedly call or write Cyndy to share the success they have had –using her ideas and hints.

If your company or non profit agency is in need of direction regarding publicity, advertising or fundraising----for your business or agency---be sure to register early for “GOING PUBLIC” seminars.

I have had the pleasure of knowing Cyndy and working with her on the Board of Easter Seals Tri-Counties, as well as utilizing her media expertise for several events for the Port Hueneme Police Department. Cyndy goes above and beyond the call of duty in everything she does. Her multi-faceted background and skills make her an asset to any organization. I am very happy that Cyndy is now sharing her talents with the rest of the world, especially Ventura County by teaching. I look forward to taking some of her classes in the near future!

Maggie Federico
Crime Analyst, Port Hueneme Police Department